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Learn the essential top business 
school concepts; skills and 
language whilst keeping your job 
and your cash 
30DAY 
MBA 
THE 

COLIN BARROW 
30DAY 
MBA 
THE
Learn the essential top business 
school concepts; skills and 
language whilst keeping your job 
and your cash 
London and Philadelphia 

Publisher’s note 
Every possible effort has been made to ensure that the information contained in this 
book is accurate at the time of going to press; and the publishers and author cannot 
accept responsibility for any errors or omissions; however caused。 No responsibility 
for loss or damage occasioned to any person acting; or refraining from action; as a 
result of the material in this publication can be accepted by the editor; the publisher 
or the author。 
First published in Great Britain and the United States in 2009 by Kogan Page 
Limited 
Apart from any fair dealing for the purposes of research or private study; or 
criticism or review; as permi。。ed under the Copyright; Designs and Patents Act 
1988; this publication may only be reproduced; stored or transmi。。ed; in any form 
or by any means; with the prior permission in writing of the publishers; or in the 
case of reprographic reproduction in accordance with the terms and licences issued 
by the CLA。 Enquiries concerning reproduction outside these terms should be sent 
to the publishers at the undermentioned addresses: 
120 Pentonville Road 525 South 4th Street; #241 
London N1 9JN Philadelphia PA 19147 
United Kingdom USA 
koganpage 
。 Colin Barrow; 2009 
The right of Colin Barrow to be identified as the author of this work has been 
asserted by him in accordance with the Copyright; Designs and Patents Act 1988。 
ISBN 978 0 7494 5412 8 
British Library Cataloguing…in…Publication Data 
A CIP record for this book is available from the British Library。 
Library of Congress Cataloging…in…Publication Data 
Barrow; Colin。 
The thirty…day MBA : learn the essential top business school concepts; skills 
and language whilst keeping your job and your cash / Colin Barrow。 
p。 cm。 
Includes index。 
ISBN 978…0…7494…5412…8 
1。 Industrial management。 2。 Management—Study and teaching。 3。 Master of 
business administration degree。 I。 Title。 
HD31。B36895 2008 
650—dc22 
2008039238 
Typeset by JS Typese。。ing Ltd; Porthcawl; Mid Glamorgan 
Printed and bound in India by Replika Press Pvt Ltd
Contents 
Introduction 1 
1。 Accounting 16 
The rules of the game 17; Fundamental conventions 17; 
Accounting conventions 21; The rule makers 22; 
Bookkeeping – the way transactions are recorded 23; Cash 
flow 24; The profit and loss account (ine statement) 28; 
The balance sheet 32; Filing accounts 37; Financial ratios 39; 
Analysing accounts 40; Accounting ratios 41; Ge。。ing 
pany accounts 49; Ratio analysis spreadsheets 51; 
Break…even analysis 51 
2。 Finance 52 
Sources of funds 53; How gearing works 53; Borrowed 
money 55; Banks 55; Bonds; debentures and mortgages 57; 
Asset…backed financiers 59; Equity 60; Sources of equity 
capital 61; Hybrids 68; Cost of capital 69; Investment 
decisions 72; Budgets and variances 77 
3。 Marketing 81 
Ge。。ing the measure of markets 82; Understanding 
customers 86; Segmenting markets 90; The marketing 
mix 94; Selling 108; Negotiating 110; Market research 111 
4。 Organizational behaviour 120 
Strategy vs structure; people and systems 121; Structures – 
the options 122; Building and running a team 129; The board 
of directors 130; People 132; Motivation 140; Leadership 144; 
Management 146; Delegation: the essential management 
skill 151; Systems 153; Managing change 158
 5。 Business history 162 
How business history is studied in business schools 163; 
Babylon and beyond (4000 。。。。–1000 。。。。) 164; Mediaeval 
merchants (1000–1700) 168; The era of ventures (1700–1900) 
170 
6。 Business law 175 
Corporate structures 176; Employment law 180; 
Employment legislation 183; Intellectual property 185; 
Principles of taxation 190 
7。 Economics 195 
Schools of economic thought 196; Micro vs macroeconomics 
196; Market structures 197; Essential economics 199; Business 
cycles 201; Inflation 204; Interest rates 206; Economic policy 
and tools 207; More concerns 209 
8。 Entrepreneurship 213 
Why entrepreneurship ma。。ers 213; Who make good 
entrepreneurs? 214; Entrepreneurial categories 217; 
Entrepreneurship in practice 220 
9。 Ethics and social responsibility 221 
Teaching ethics and social responsibility in business 
schools 223; Owners vs directors: the start of the ethical 
tug of war 223; Understanding stakeholders 226; Mapping 
out the stakeholders 226; Assessing obligations 227; 
Stakeholder strategies 228; Implementing ethical and 
responsible strategies 229; Does being ethical pay off? 231 
10。 Operations management 233 
Outsourcing and the value chain 234; Production methods 
and control 235; Inventory management 240; Quality 242; 
Information technology 243 
11。 Quantitative and qualitative research and analysis 246 
Quantitative research and analysis 247; Qualitative 
research and analysis 255; Triangulation 258 
12。 Strategy 261 
Devising strategy – the overview 263; The experience (or 
learning) curve 264; Differentiation 266; Focus 266; Industry 
analysis 268; Shaping strategy – tools and techniques 269; 
Implementing strategy – business plans 274; What business 
are you really in? 277 
iv Contents
 Appendix: Personal development and lifetime learning 278 
Learning for free from the world’s top business schools 279; 
The world’s best management development programmes 284; 
Free knowledge tools to stay ahead 287; MBA information 
resource centre 294; Keeping track of the MBA world 299; 
Ranking the schools 302; The standards for business school 
applicants 305 
Index 307 
Contents v
THIS PAGE INTENTIONALLY 
LEFT BLANK 
vi
Introduction 
。 What an MBA knows 
。 Why YOU need that knowledge too 
。 Where to get MBA knowledge 
。 How to use this book 
I le。。 the family business; in my case the Army; a。。er a few short years。 I 
hadn’t given much thought to a career before I ‘joined up’ and I followed 
a similar approach when I le。。。 I found a job in sales and within a year or 
so was in a very junior management position。 The pany I worked for 
was in the vanguard of some new munications technology that was in 
great demand。 One of my clients; a major newspaper publisher; was keen 
that we should adapt our product more closely to their needs。 The changes 
looked relatively minor; just some alterations to casing; a tweak or two in 
programming; and the prospects of some big future orders and mission 
cheques looked distinctly possible。 
I made the case to my boss; the area sales manager; detailing the likely 
level of demand my client would have for the product; the price we could 
achieve and when they would need deliveries。 He in turn promised to push 
it hard with his boss; the sales and marketing director。 A month went by 
and my boss reported back that the directors had considered the proposal 
and decided not to proceed。 I thought either my boss had made a poor 
presentation of my facts or the board had failed to grasp the nature of the 
opportunity。 Either way; I’d lost the chance of an order and big payout。 
A few months later; during an evening around the bar at a pany sales 
conference with the chairman’s son; who was wisely to pursue a career as 
a distinguished playwright; I discovered the truth of what happened to my 
irresistible opportunity。 Though profitable; in a modest way; the pany I 
worked for was strapped for cash。 In fact the chairman had recently had to 
sell his Rolls and buy a Bentley on hire purchase; using the balance to help 
pay the wages for a month。 The ‘modest’ tweaks I was proposing called 
2 The Thirty…Day MBA 
for new moulds from a supplier to which the pany already owed a 
small fortune。 I was shortly to discover that the technology on which our 
products were based was already about to be overtaken by an international 
petitor with a global reach and that the economy was about to go into 
one of the UK’s then all…too…frequent economic troughs。 
It was a

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