¾ÅζÊéÎÝ > ÎÄѧ¾­¹Üµç×ÓÊé > 30+mba >

µÚ35²¿·Ö

30+mba-µÚ35²¿·Ö

С˵£º 30+mba ×ÖÊý£º ÿҳ4000×Ö

°´¼üÅÌÉÏ·½Ïò¼ü ¡û »ò ¡ú ¿É¿ìËÙÉÏÏ·­Ò³£¬°´¼üÅÌÉ쵀 Enter ¼ü¿É»Øµ½±¾ÊéĿ¼ҳ£¬°´¼üÅÌÉÏ·½Ïò¼ü ¡ü ¿É»Øµ½±¾Ò³¶¥²¿£¡
¡ª¡ª¡ª¡ªÎ´ÔĶÁÍꣿ¼ÓÈëÊéÇ©ÒѱãÏ´μÌÐøÔĶÁ£¡



per¡¡source¡¡providing¡¡access¡¡to¡¡accurate¡¡information¡¡about¡¡a¡¡pany¡£¡¡
¡£¡¡Mintel¡¡£¨mintel£©¡¡publishes¡¡over¡¡400¡¡reports¡¡every¡¡year¡¡examining¡¡
every¡¡conceivable¡¡consumer¡¡market¡£¡¡Reports¡¡cost¡¡several¡¡
hundred¡¡pounds£»¡¡but¡¡you¡¡can¡¡view¡¡the¡¡introduction¡¡and¡¡main¡¡headings¡£¡¡
Most¡¡are¡¡available¡¡free¡¡in¡¡business¡¡libraries¡£¡¡Mintel¡¡also¡¡offers¡¡a¡¡number¡¡
of¡¡reports¡¡on¡¡the¡¡US¡¡and¡¡European¡¡markets¡£¡¡
¡£¡¡National¡¡Statistics¡¡£¨statistics¡£gov¡£uk£©¡¡contains¡¡a¡¡vast¡¡range¡¡of¡¡
official¡¡UK¡¡statistics¡¡and¡¡information¡¡about¡¡statistics£»¡¡which¡¡can¡¡be¡¡
accessed¡¡and¡¡downloaded¡¡free¡£¡¡There¡¡are¡¡13¡¡separate¡¡themes¡£¡¡Each¡¡
one¡¡deals¡¡with¡¡a¡¡distinct¡¡and¡¡easily¡¡recognizable¡¡area¡¡of¡¡national¡¡life¡£¡¡
So£»¡¡whether¡¡you¡¡are¡¡looking¡¡to¡¡access¡¡the¡¡very¡¡latest¡¡statistics¡¡on¡¡the¡¡
UK¡¯s¡¡economy£»¡¡or¡¡research¡¡and¡¡survey¡¡information¡¡released¡¡by¡¡the¡¡
government£»¡¡or¡¡want¡¡to¡¡study¡¡popular¡¡trends¡¡and¡¡facts£»¡¡click¡¡on¡¡one¡¡of¡¡
these¡¡themes¡¡and¡¡explore£¡¡¡
¡£¡¡Online¡¡Newspapers¡¡£¨onlinenewspapers£©¡£¡¡Newspapers¡¡and¡¡
magazines¡¡are¡¡a¡¡source¡¡of¡¡considerable¡¡information¡¡on¡¡panies£»¡¡
markets¡¡and¡¡products¡¡in¡¡that¡¡sphere¡¡of¡¡interest¡£¡¡Virtually¡¡every¡¡online¡¡
newspaper¡¡in¡¡the¡¡world¡¡is¡¡listed¡¡here¡£¡¡You¡¡can¡¡search¡¡straight¡¡from¡¡
the¡¡homepage£»¡¡either¡¡by¡¡continent¡¡or¡¡country¡£¡¡You¡¡can¡¡also¡¡find¡¡the¡¡50¡¡
most¡¡popular¡¡online¡¡newspapers¡¡from¡¡a¡¡link¡¡in¡¡the¡¡top¡¡centre¡¡of¡¡the¡¡
homepage¡£¡¡There¡¡is¡¡also¡¡a¡¡separate¡¡site¡¡for¡¡online¡¡magazines¡¡£¨¡¡
onlinenewspapers/SiteMap/magazines¡­sitemap¡£htm£©¡£
116¡¡The¡¡Thirty¡­Day¡¡MBA¡¡
¡£¡¡Research¡¡and¡¡Markets¡¡£¨researchandmarkets¡£uk£©¡¡is¡¡a¡¡onestop¡¡
shop¡¡that¡¡holds¡¡nearly¡¡400£»000¡¡market¡¡research¡¡reports¡¡listed¡¡in¡¡
a¡¡hundred¡¡or¡¡so¡¡categories¡¡and¡¡across¡¡over¡¡70¡¡countries¡£¡¡Reports¡¡are¡¡
priced¡¡from¡¡€20¡¡upwards¡£¡¡
¡£¡¡The¡¡Wholesaler¡¡UK¡¡£¨thewholesaler¡£uk£©¡¡is¡¡a¡¡directory¡¡for¡¡a¡¡wide¡¡
range¡¡of¡¡products¡£¡¡It¡¡is¡¡intended¡¡for¡¡businesses¡¡looking¡¡for¡¡additional¡¡
suppliers¡¡but¡¡as¡¡such¡¡provides¡¡a¡¡valuable¡¡first¡¡si¡£¡£¡¡to¡¡see¡¡who¡¡is¡¡the¡¡
market¡£¡¡
¡£¡¡Thomas¡¡Global¡¡Register¡¡£¨thomasglobal£©¡¡is¡¡an¡¡online¡¡directory¡¡
in¡¡11¡¡languages¡¡with¡¡details¡¡of¡¡over¡¡700£»000¡¡suppliers¡¡in¡¡28¡¡countries¡£¡¡It¡¡
can¡¡be¡¡searched¡¡by¡¡industry¡¡sub¡­sector¡¡or¡¡name¡¡either¡¡for¡¡the¡¡world¡¡or¡¡
by¡¡country¡£¡¡
¡£¡¡World¡¡Market¡¡Research¡¡Associations¡¡£¨mrweb£©£»¡¡while¡¡not¡¡
quite¡¡the¡¡world£»¡¡does¡¡have¡¡web¡¡addresses¡¡for¡¡over¡¡65¡¡national¡¡market¡¡
research¡¡associations¡¡and¡¡a¡¡hundred¡¡or¡¡so¡¡other¡¡bodies¡¡such¡¡as¡¡the¡¡
Mystery¡¡Shopping¡¡Providers¡¡Association£»¡¡which¡¡in¡¡turn¡¡has¡¡over¡¡150¡¡
members£»¡¡panies¡¡worldwide¡£¡¡
Using¡¡the¡¡internet¡¡
The¡¡internet¡¡is¡¡a¡¡rich¡¡source¡¡of¡¡market¡¡data£»¡¡much¡¡of¡¡it¡¡free¡¡and¡¡immediately¡¡
available¡£¡¡But¡¡you¡¡can¡¯t¡¡always¡¡be¡¡certain¡¡that¡¡the¡¡information¡¡is¡¡reliable¡¡or¡¡
free¡¡of¡¡bias£»¡¡as¡¡it¡¡can¡¡be¡¡difficult¡¡if¡¡not¡¡impossible¡¡to¡¡always¡¡work¡¡out¡¡who¡¡
exactly¡¡is¡¡providing¡¡it¡£¡¡That¡¡being¡¡said£»¡¡you¡¡can¡¡get¡¡some¡¡valuable¡¡pointers¡¡
as¡¡to¡¡whether¡¡or¡¡not¡¡what¡¡you¡¡plan¡¡to¡¡sell¡¡has¡¡a¡¡market£»¡¡how¡¡big¡¡that¡¡market¡¡
is¡¡and¡¡who¡¡else¡¡trades¡¡in¡¡that¡¡space¡£¡¡The¡¡following¡¡sources¡¡should¡¡be¡¡your¡¡
starting¡¡point£º¡¡
¡£¡¡Google¡¡Trends¡¡£¨google¡£uk¡¡¡·¡¡Labs¡¡¡·¡¡Google¡¡Trends£©¡¡provides¡¡a¡¡
snapshot¡¡on¡¡what¡¡the¡¡world¡¡is¡¡most¡¡interested¡¡in¡¡at¡¡any¡¡one¡¡moment¡£¡¡For¡¡
example£»¡¡if¡¡you¡¡are¡¡thinking¡¡of¡¡starting¡¡a¡¡bookkeeping¡¡service£»¡¡entering¡¡
that¡¡into¡¡the¡¡search¡¡pane¡¡produces¡¡a¡¡snazzy¡¡graph¡¡showing¡¡how¡¡interest¡¡
measured¡¡by¡¡the¡¡number¡¡of¡¡searches¡¡is¡¡growing¡¡£¨or¡¡contracting£©¡¡since¡¡
January¡¡2004¡¡when¡¡they¡¡started¡¡collecting¡¡the¡¡data¡£¡¡You¡¡can¡¡also¡¡see¡¡
that¡¡South¡¡Africa¡¡has¡¡the¡¡greatest¡¡interest¡¡and¡¡the¡¡Netherlands¡¡the¡¡
lowest¡£¡¡You¡¡can¡¡tweak¡¡the¡¡graph¡¡to¡¡show¡¡seasonality£»¡¡thus¡¡showing¡¡that¡¡
Croydon¡¡registers¡¡the¡¡greatest¡¡interest¡¡in¡¡the¡¡UK¡¡overall¡¡and¡¡¡®demand¡¯¡¡
peaks¡¡in¡¡September¡¡and¡¡bo¡£¡£oms¡¡out¡¡in¡¡November¡£¡¡
¡£¡¡Google¡¡News¡¡£¨google£©£»¡¡which¡¡you¡¡can¡¡tap¡¡into¡¡by¡¡selecting¡¡
¡®News¡¯¡¡on¡¡the¡¡horizontal¡¡menu¡¡at¡¡the¡¡top¡¡of¡¡the¡¡page¡¡under¡¡the¡¡Google¡¡
banner¡£¡¡Here¡¡you¡¡will¡¡find¡¡links¡¡to¡¡any¡¡newspaper¡¡article¡¡anywhere¡¡in¡¡
the¡¡world¡¡covering¡¡a¡¡particular¡¡topic¡¡over¡¡the¡¡past¡¡decade¡¡or¡¡so¡¡listed¡¡by¡¡
year¡£¡¡Asking¡¡for¡¡information¡¡on¡¡baby¡¡clothes¡¡will¡¡reveal¡¡recent¡¡articles¡¡
Marketing¡¡117¡¡
on¡¡how¡¡much¡¡the¡¡average¡¡family¡¡spends¡¡on¡¡baby¡¡clothes£»¡¡the¡¡launch¡¡of¡¡
a¡¡thri¡£¡£¡¡store¡¡specializing¡¡in¡¡second¡­hand¡¡baby¡¡clothes¡¡and¡¡the¡¡launch¡¡of¡¡
an¡¡Organic¡¡baby¡¡clothes¡¡catalogue¡£¡¡
¡£¡¡Microso¡£¡£¡¡£¨h¡£¡£p£º//adlab¡£microso¡£¡££©¡¡is¡¡testing¡¡a¡¡product¡¡that¡¡can¡¡give¡¡
you¡¡masses¡¡of¡¡data¡¡on¡¡market¡¡demographics¡¡£¨age£»¡¡sex£»¡¡ine¡¡etc£©£»¡¡
purchase¡¡intentions¡¡and¡¡a¡¡search¡¡funnel¡¡tool¡¡that¡¡helps¡¡you¡¡understand¡¡
how¡¡your¡¡market¡¡searches¡¡the¡¡internet¡£¡¡Using¡¡the¡¡demographics¡¡tool£»¡¡
you¡¡can¡¡find¡¡that¡¡76£¥¡¡of¡¡people¡¡showing¡¡an¡¡interest¡¡in¡¡baby¡¡clothes¡¡are¡¡
female¡¡and¡¡surprisingly¡¡24£¥¡¡are¡¡male¡£¡¡The¡¡peak¡¡age¡¡group¡¡is¡¡the¡¡25¨C34¡­¡¡
year¡­olds¡¡and¡¡the¡¡lowest¡¡is¡¡the¡¡under¡­18s¡¡followed¡¡by¡¡the¡¡over¡­50s¡£¡¡
¡£¡¡Inventory¡¡Overture¡¡£¨h¡£¡£p£º//inventory¡£overture/d/searchinventory/¡¡
suggestion/£©¡¡is¡¡a¡¡search¡¡tool¡¡showing¡¡how¡¡many¡¡people¡¡searched¡¡Yahoo¡¡
for¡¡a¡¡particular¡¡item¡£¡¡So£»¡¡for¡¡example£»¡¡while¡¡10£»837¡¡looked¡¡for¡¡either¡¡
baby¡¡or¡¡baby¡¡and¡¡toddler¡¡clothing£»¡¡only¡¡927¡¡searched¡¡for¡¡organic¡¡baby¡¡
clothing£»¡¡167¡¡for¡¡used¡¡baby¡¡clothing¡¡and¡¡141¡¡for¡¡cheap¡¡baby¡¡clothing£º¡¡
facts¡¡that¡¡give¡¡useful¡¡pointers¡¡as¡¡to¡¡the¡¡likely¡¡price¡¡sensitivity¡¡in¡¡this¡¡
market¡£¡¡
¡£¡¡Blogs¡¡are¡¡sites¡¡where¡¡people£»¡¡informed¡¡and¡¡ignorant£»¡¡converse¡¡about¡¡
a¡¡particular¡¡topic¡£¡¡The¡¡information¡¡on¡¡blogs¡¡is¡¡more¡¡straw¡¡in¡¡the¡¡wind¡¡
than¡¡fact¡£¡¡Globe¡¡of¡¡Blogs¡¡£¨globeo¡£¡£logs£©£»¡¡launched¡¡in¡¡2002£»¡¡
claims¡¡to¡¡be¡¡the¡¡first¡¡prehensive¡¡world¡¡weblog¡¡directory£»¡¡which¡¡
links¡¡up¡¡to¡¡over¡¡58£»100¡¡blogs£»¡¡searchable¡¡by¡¡country£»¡¡topic¡¡and¡¡just¡¡
about¡¡any¡¡other¡¡criteria¡¡you¡¡care¡¡to¡¡name¡£¡¡Google¡¡£¨h¡£¡£p£º//blogsearch¡£¡¡
google£©¡¡is¡¡also¡¡a¡¡search¡¡engine¡¡to¡¡the¡¡world¡¯s¡¡blogs¡£¡¡
¡£¡¡Trade¡¡Association¡¡Forum¡¡£¨taforum¡¡¡·¡¡Directories¡¡¡·¡¡Association¡¡
Directory£©¡¡is¡¡the¡¡directory¡¡of¡¡Trade¡¡Associations¡¡on¡¡whose¡¡websites¡¡are¡¡
links¡¡to¡¡industry¡­relevant¡¡online¡¡research¡¡sources¡£¡¡For¡¡example£»¡¡you¡¡
will¡¡find¡¡The¡¡Baby¡¡Products¡¡Association¡¡listed£»¡¡at¡¡whose¡¡website¡¡you¡¡
can¡¡find¡¡details¡¡of¡¡the¡¡238¡¡panies¡¡operating¡¡in¡¡the¡¡sector£»¡¡including¡¡
their¡¡contact¡¡details¡£¡¡
¡£¡¡The¡¡Internet¡¡Public¡¡Library¡¡£¨ipl£©¡¡is¡¡run¡¡by¡¡a¡¡consortium¡¡of¡¡
US¡¡universities¡¡whose¡¡aim¡¡is¡¡to¡¡provide¡¡internet¡¡users¡¡help¡¡with¡¡finding¡¡
information¡¡online¡£¡¡There¡¡are¡¡extensive¡¡sections¡¡on¡¡business£»¡¡
puters£»¡¡education£»¡¡leisure¡¡and¡¡health¡£¡¡
¡£¡¡Find¡¡Articles¡¡£¨findarticles£©¡¡aims¡¡to¡¡provide¡¡credible£»¡¡
freely¡¡available¡¡information¡¡you¡¡can¡¡trust¡£¡¡It¡¡has¡¡over¡¡10¡¡million¡¡articles¡¡
from¡¡thousands¡¡of¡¡resources£»¡¡archived¡¡dating¡¡back¡¡to¡¡1984£»¡¡on¡¡its¡¡website¡£¡¡
You¡¡can¡¡see¡¡a¡¡summary¡¡of¡¡all¡¡articles¡¡and¡¡most¡¡are¡¡free£»¡¡though¡¡in¡¡
some¡¡cases¡¡you¡¡may¡¡need¡¡a¡¡modest¡¡subscription£»¡¡rarely¡¡more¡¡than¡¡a¡¡
few¡¡pounds¡£¡¡You¡¡can¡¡restrict¡¡your¡¡search¡¡to¡¡those¡¡articles¡¡that¡¡are¡¡free¡¡
by¡¡selecting¡¡¡®free¡¡articles¡¡only¡¯¡¡from¡¡the¡¡right¡­hand¡¡pull¡­down¡¡menu¡£
118¡¡The¡¡Thirty¡­Day¡¡MBA¡¡
Field¡¡research¡¡
Most¡¡fieldwork¡¡carried¡¡out¡¡consists¡¡of¡¡interviews£»¡¡with¡¡the¡¡interviewer¡¡
pu¡£¡£ing¡¡questions¡¡to¡¡a¡¡respondent¡£¡¡The¡¡more¡¡popular¡¡forms¡¡of¡¡interview¡¡
are¡¡currently£º¡¡
¡£¡¡personal¡¡£¨face¡­to¡­face£©¡¡interview£º¡¡45£¥¡¡£¨especially¡¡for¡¡the¡¡consumer¡¡
markets£©£»¡¡
¡£¡¡telephone£»¡¡e¡­mail¡¡and¡¡web¡¡surveys£º¡¡42£¥¡¡£¨especially¡¡for¡¡surveying¡¡
panies£©£»¡¡
¡£¡¡post£º¡¡6£¥¡¡£¨especially¡¡for¡¡industrial¡¡markets£©£»¡¡
¡£¡¡test¡¡and¡¡discussion¡¡group£º¡¡7£¥¡£¡¡
Personal¡¡interviews£»¡¡web¡¡surveys¡¡and¡¡postal¡¡surveys¡¡are¡¡clearly¡¡less¡¡expensive¡¡
than¡¡ge¡£¡£ing¡¡together¡¡panels¡¡of¡¡interested¡¡parties¡¡or¡¡using¡¡expensive¡¡
telephone¡¡time¡£¡¡Telephone¡¡interviewing¡¡requires¡¡a¡¡very¡¡positive¡¡a¡£¡£itude£»¡¡
courtesy£»¡¡an¡¡ability¡¡not¡¡to¡¡talk¡¡too¡¡quickly£»¡¡and¡¡listening¡¡while¡¡sticking¡¡to¡¡
a¡¡rigid¡¡questionnaire¡£¡¡Low¡¡response¡¡rates¡¡on¡¡postal¡¡services¡¡£¨less¡¡than¡¡10¡¡
per¡¡cent¡¡is¡¡normal£©¡¡can¡¡be¡¡improved¡¡by¡¡acpanying¡¡le¡£¡£ers¡¡explaining¡¡
the¡¡questionnaire¡¯s¡¡purpose¡¡and¡¡why¡¡respondents¡¡should¡¡reply£»¡¡by¡¡offering¡¡
rewards¡¡for¡¡pleted¡¡questionnaires¡¡£¨small¡¡gi¡£¡££©£»¡¡by¡¡sending¡¡reminder¡¡
le¡£¡£ers¡¡and£»¡¡of¡¡course£»¡¡by¡¡providing¡¡pre¡­paid¡¡reply¡¡envelopes¡£¡¡Personally¡¡
addressed¡¡e¡­mail¡¡questionnaires¡¡have¡¡secured¡¡higher¡¡response¡¡rates¡¡¨C¡¡as¡¡
high¡¡as¡¡10¨C15¡¡per¡¡cent¡¡¨C¡¡as¡¡recipients¡¡have¡¡a¡¡greater¡¡tendency¡¡to¡¡read¡¡and¡¡
respond¡¡to¡¡e¡­mail¡¡received¡¡in¡¡their¡¡private¡¡e¡­mail¡¡boxes¡£¡¡However£»¡¡unsolicited¡¡
e¡­mails¡¡£¨¡®spam¡¯£©¡¡can¡¡cause¡¡vehement¡¡reactions£º¡¡the¡¡key¡¡to¡¡success¡¡is¡¡
the¡¡same¡¡as¡¡with¡¡postal¡¡surveys¡¡¨C¡¡the¡¡mailing¡¡should¡¡feature¡¡an¡¡explanatory¡¡
le¡£¡£er¡¡and¡¡incentives

·µ»ØĿ¼ ÉÏÒ»Ò³ ÏÂÒ»Ò³ »Øµ½¶¥²¿ ÔÞ£¨0£© ²È£¨0£©

Äã¿ÉÄÜϲ»¶µÄ