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can ask for the accounts to be audited。 The behaviour of panies and 
their directors is governed by panies Acts that have e into effect 
since 1844; the latest of which came into effect in November 2006。 
Public limited pany (PLC) 
PLCs are panies that can sell shares to the public at large; either through 
a recognized stock market or by advertising in the press or through intermediaries。 
They need to fulfil some minimum; not too onerous conditions:
Business Law 179 
。 It must state that it is a PLC in its articles of association。 
。 It must have an authorized share capital of at least £50;000。 
。 Before it can trade; £50;000 of share capital must be taken up and a 
quarter of that must be actually paid up。 
。 Each allo。。ed share must be paid up to at least a quarter of its nominal 
value。 
。 There must be at least two shareholders; two directors and a pany 
secretary who meets certain standards in terms of qualifications or 
experience。 
See also Chapter 2 for more on public capital。 
City code on takeovers and mergers 
Buying up a PLC is a more plicated process than taking over a private 
pany or business。 In the first instance; shareholders in the business 
being acquired have to be offered the same deal。 Family; directors and 
those with major blocks of shares can’t be offered preferential treatment。 
The buying pany must be able to fulfil the cash consideration involved 
before making any announcement。 There are conditions under which a 
potential bidder must either make a formal offer or walk away from the 
target for at least six months。 Once 90 per cent of a target pany’s shares 
have been acquired; the remaining shareholders have to accept the deal。 
The Take Over Panel (thetakeoverpanel。uk) rules on taking 
over another pany quoted on a stock market run to 266 pages! 
pany limited by guarantee 
This type of incorporation is used for non…profit organizations that require 
corporate status as a means of protecting participants。 There are no shareholders 
but its members give an undertaking to contribute a nominal 
amount towards the winding up of the pany in the event of a shortfall 
when it closes down。 It cannot distribute its profits to its members; and is 
therefore eligible to apply for charitable status if necessary。 You may find 
this type of pany being used by a business as a means of isolating part 
of its activities; such as clubs or sports associations that are not part of its 
profit…generating business。 
Co…operative 
A co…operative is an enterprise owned and controlled by the people working 
in it。 Once in danger of being extinct; the workers’ co…operative is 
enjoying something of a eback; and there are over 4;370 operating in 
the UK; employing 195;000 people。 They are growing at the rate of 20 per 
cent per annum。
180 The Thirty…Day MBA 
Help and advice on business corporate 
structure 
A Guidance Note entitled ‘Business Ownership’ is available from panies 
House (wwwpanieshouse。gov。uk 》 Guidance Booklets)。 
Business Link (businesslink。gov。uk 》 Taxes; returns and payroll 》 
Choosing and se。。ing up a legal structure 》 Legal structure: the basics) has 
a guide to pu。。ing your business on a proper legal footing; explaining the 
tax and other implications of different ownership structures。 
Cooperatives UK (cooperatives…ukop 》 Services 》 Co…operative 
Development) is the central membership organization for co…operative 
enterprises throughout the UK。 This link is to the regional network。 
Desktop Lawyer (desktoplawyer。uk 》 BUSINESS 》 BUSINESS 
START…UP 》 Choosing a business structure 》 The Partnership) has a 
summary of the pros and cons of partnerships as well as inexpensive partnership 
deeds。 
EMPLOYMENT LAW 
Trading regulations 
Organizations are heavily regulated in almost every sphere of their trading 
operations。 Some types of business require a permit before they can even 
start trading and all businesses have to ply with certain standards when 
it es to advertising; holding information or offering credit。 These are the 
regulations that govern the trading activities of most business ventures。 
Getting a licence or permit 
Some businesses; such as those working with food or alcohol; employment 
agencies; mini…cabs and hairdressers; need a licence or permit before they 
can set up in business at all。 Even playing music in public; recorded or live; 
or pu。。ing table and chairs on a pavement means ge。。ing permission from 
someone。 Your local authority planning department can advise you on 
what rules will apply to your business。 You can also use this Business Link 
website (businesslink。gov。uk 》 Your type of business) from which 
you can use their interactive tool to find out which permits; licences and 
registrations will apply and where to get more information。 
Advertising and descriptive standards 
Any advertising or promotion you undertake concerning your business 
and its products and services; including descriptions on packaging; leaflets 
and instructions and those given verbally; have to ply with the relevant 
Business Law 181 
regulations。 You can’t just make any claims you believe to be appropriate 
for your business。 Such claims must be decent; honest; truthful and take 
into account your wider responsibilities to consumers and anyone else 
likely to be affected; if you say anything that is misleading or fails to meet 
any of these tests then you could leave yourself open to being sued。 
The five bodies concerned with se。。ing the standards and enforcing the 
rules are: 
。 The Advertising Authority (asa。uk 》 Advertising Codes) for 
printed ma。。er; newspapers; magazines and so forth and the internet。 
。 Of (wwwof。uk 》 About Of 》 pliance; Accessibility 
and Diversity) is responsible for ensuring advertisements on television 
and radio ply with rules on what can and cannot be advertised; 
including any special conditions such as the timing and content of 
material aimed at children。 
。 The Financial Services Authority (fsa。gov。uk 》 Being regulated 
》 Financial Promotions) has the responsibility to see that financial 
promotions are clear; fair and not misleading。 
。 The Office of Fair Trading (o。。。gov。uk 》 Advice and resources 》 
Resource base 》 Approved codes of practice) is responsible for ensuring 
that advertisements are not misleading or make unfair or exaggerated 
parisons with other products and services and to help consumers 
find businesses that have high standards of customer service。 
。 Trading Standards (tradingstandards。gov。uk 》 For business 》 
guidance leaflets 》 Trade Descriptions) covers anything such as quantity; 
size; position; method of manufacture; strength; performance; place 
of manufacture; date; brand name; conformity with any recognized 
standard or history。 
plaints; returns and refunds 
Customers buying products are entitled to expect that the goods are ‘fit 
for purpose’ in that they can do what they claim; and; if the customer has 
informed you of a particular need; that they are suitable for that purpose。 
The goods also have to be of ‘satisfactory quality’; that is; durable and 
without defects that would affect performance or prevent their enjoyment。 
For services; you must carry out the work with reasonable skill and care and 
provide it within a reasonable amount of time。 The word reasonable is not 
defined and is applied in relation to each type of service。 So; for example; 
repairing a shoe might reasonably be expected to take a week; while three 
months would be unreasonable。 
If goods or services don’t meet these conditions; customers can claim a 
refund。 If they have altered or waited an excessive amount of time before 
182 The Thirty…Day MBA 
plaining or have indicated in any other way that they have ‘accepted’; 
they may not be entitled to a refund; but may still be able to claim some 
money back for a period of up to six years。 Trading Standards ( 
tradingstandards。gov。uk 》 For business 》 guidance leaflets 》 A Trader’s 
Guide to the Civil Law Relating to the Sale and Supply of Goods and 
Services) provides a summarized guide to the relevant laws in clear plain 
English。 
Distance selling and online trading 

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