30+mba-第87部分
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Trade 》 International Chambers） run import/export clubs； international
trade contacts and provide market research and online intelligence
through a 150…country local network of chambers。 Their Link2Exports
（link2exports。uk） website provides specific information on
export markets by industry sector by country。
。 panies House （wwwpanieshouse。gov。uk） is the official repository
of all pany information in the UK。 Its WebCHeck service
offers a free…of…charge searchable pany Names and Address Index
covering 2 million panies either by name or unique pany
registration number。
。 Corporate Information （corporateinformation 》 TOOLS 》
Research Links） is a business information site covering the main world
economies； offering plenty of free information。 This link takes you to
sources of business information in over 100 countries。
。 Doing Business （doingbusiness）： This is the World Bank’s
database that provides objective measures of business regulations
across 178 countries。 You can find out everything； from the rules on
opening and closing a business to tax rates； employment laws； investor
protection； enforcing contracts and much more。 There is a tool for
paring countries to rank them by the criteria you consider most
important。
296 Appendix
。 Economics Network （economicsnetwork。ac。uk） is a heavyduty
economics website supported by some 30 universities and business
schools in the UK； providing links to free data （mainly macroeconomic）
on the UK and international economies at this link （
economicsnetwork。ac。uk/links/data_free。htm）。
。 FAME （Financial Analysis Made Easy） is a powerful database that
contains information on 3。4 million panies in the UK and Ireland。
You can pare each pany with detailed financials with its peer
group based on its activity codes； and the so。。ware lets you search for
panies that ply with your own criteria； bining as many
conditions as you like。 FAME is available in business libraries and on
CD from the publishers； who also offer free trial （bvdep/en/
panyInformationHome。html 》 pany data – national 》 FAME）。
。 Free pany Reports & Accounts （fcreports） is an online
service offering free instant downloads of financial reports from listed
panies in the UK。 Annual reports； balance sheets； profit & loss
statements and interim reports are available from one of the largest
databases of listed panies in the UK。
。 Global petitiveness Report （weforum/en/initiatives/gcp/
index。htm）： Produced by the World Economic Forum and first published
in 1979； it covers 131 major and emerging economies； providing an
annual measure of a nation’s economic environment and its ability to
achieve sustained growth。
。 Google News （google）； which you can tap into by selecting
‘News’ on the horizontal menu at the top of the page under the Google
banner。 Here you will find links to any newspaper article anywhere in
the world covering a particular topic。
。 Google Trends （google。uk》Labs》Google Trends） provides a
snapshot on what the world is most interested in at any one moment。
For example； if you are trying to find out if consumers really care about
green issues （useful to know when seeing how to pitch a new product）；
entering that into the search pane produces a graph showing how
interest measured by the number of searches is growing （or contracting）
since January 2004 when they started collecting the data。
。 Human Development Index （undp）： HDI is published annually
by the UN and ranks nations according to a posite index that
measures 33 aspects of a country’s average achievements in three basic
aspects of human development： longevity； knowledge； and a decent
standard of living。 From the main menu choose ‘Human Development
Statistics’ from the menu on the le。。 of the page。
。 The Internet Public Library （ipl） is run by a consortium of
US universities whose aim is to provide internet users help with finding
information online。 There are extensive sections on business； puters；
education； leisure and health。
Appendix 297
。 Kelly’s （kellysearch。uk） lists information on 200；000 product
and service categories across 200 countries。 Business contact details；
basic product and service details and online catalogues are provided。
。 Keynote （keynote。uk） operates in 18 countries； providing
business ratios and trends for 140 industry sectors； giving enough
information to assess accurately the financial health of each industry
sector。 Using this service you can find out how profitable a business
sector is and how successful the main panies operating in each
sector are。 Executive summaries are free； but expect to pay between
￡250 and ￡500 for most reports。
。 Lexis…Nexis （lexis…nexis） has literally dozens of databases
covering every sector you can think of； but most useful for entrepreneurs
researching petitors is pany Analyzer； which creates prehensive
pany reports drawn from 36 separate sources； with up to
250 documents per source。 So； when you get tired of scouring different
databases to find out all there is to know about a petitor； customer
or supplier； you could consider using pany Analyzer to access
legal； business； financial and public records sources with a single
search。 pany Analyzer provides access to accurate information
about parent and subsidiary panies and their directors； to highlight
potential conflicts of interest。
。 Librarians’ Internet Index （h。。p：//lii）： The mission of Librarians’
Internet Index is to provide a well…organized point of access for reliable；
trustworthy； librarian…selected websites。 To be included； the information
must be freely available； have an identified and qualified site author
and have current； accurate information about the topic concerned。
。 LibrarySpot （libraryspot） is a free virtual library resource
centre for just about anyone exploring the web for valuable
research information。 Forbes selected LibrarySpot as the Best
Reference Site on the Web and United States Today described it as ‘an
awesome online library’。
。 Microso。。 （h。。p：//adlab。microso。。） is testing a product that can give
you masses of data on market demographics （age； sex； ine etc）；
purchase intentions and a search funnel tool that helps you understand
how your market searches the internet。 Using the demographics tool；
you can find that 76 per cent of people showing an interest in baby
clothes are female and； surprisingly； 24 per cent are male。 The peak age
group is the 25–34…year…olds and the lowest is the under…18s followed
by the over…50s。
。 The National Statistics （statistics。gov。uk） website contains a vast
range of official UK statistics and information about statistics； which
can be accessed and downloaded free。
。 NationMaster （nationmaster）： This provides a pilation
of data from such sources as the CIA World Factbook； UN and
298 Appendix
OECD。 Using the tools on the website you can generate maps and
graphs on all kinds of statistics with ease。 Its aim is to be the web’s onestop
resource for country statistics on everything。
。 Online Newspapers （onlinenewspapers）： Newspapers and
magazines are a source of considerable information on panies；
markets and products in that sphere of interest。 Virtually every online
newspaper in the world is listed here。 You can search straight from the
homepage； either by continent or by country。 There is also a separate
site for online magazines （onlinenewspapers/SiteMap/
magazines…sitemap。htm）。
。 Realtor （realtor）： This is the website of the US National
Association of Realtors。 An MBA can use this site to work out the cost
of living in 700 international cities across 162 different currencies。
Invaluable； either when moving job or advertising appointments。 Select
‘Moving’ from the menu bar at the top of the screen； and then from
the ‘Moving Tools’ menu in the middle of the le。。…hand menu select
‘Salary Calculator’。 Once in the Salary Calculator tool； select the term
‘International Salary Calculator’ highlighted in blue at the bo。。om of
the first paragraph。
。 Thomas Global Register （thomasglobal） is an online directory
in 11 languages with details of o
